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Hello beautiful, I’m Jo.

It’s so lovely to virtually meet you. I’m the owner and founder of my magical little business, and my trusty sidekick, Scruff (my adorable fur baby and Chief Snoozer), is always by my side. 🐾

Originally from Nottingham, England - yes, the home of Robin Hood! - I’ve called the Gold Coast, Australia, home since 2008. I’m married to my wonderful husband, Paul (over 20 years!), and proud mum to Andrew (now in his 30s) and Scruff (10 and thriving).

I’m a self-confessed Canva addict, Disney nerd, and theme park junkie. With more than 10 trips to Walt Disney World, a love for fast rides, and even a Disney Cruise to celebrate my 50th, it’s safe to say that magic is in my DNA. ✨

 

With over 30 years of experience in design, systems, and creative solutions, I help solopreneurs and VAs infuse magic into their businesses. From designing impactful resources to simplifying workflows, my focus is on empowering you with tools and strategies that save time, reduce overwhelm, and spark creativity.

While my main focus is on creating transformational courses, tools, and templates, I still offer a limited number of tailored sessions for those seeking a personalised approach. Your business deserves a magical foundation, and I’m here to guide you toward it.

You're fully protected with professional indemnity and liability insurance, and all work is backed by a detailed service agreement for confidentiality and peace of mind. Together, let's build systems and resources that support your vision and set your business up for success!

Ready to make magic? Reach out via my contact page, socials, or book a ‘Sideshow Session’ (my fun take on a discovery call).

 

Let’s create something extraordinary together.

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