The bus was jam-packed - squashed in like sardines packed - but that didn’t stop the driver from picking up more passengers.

Are you using storytelling MAGIC to build connection? If not, let's explore and see why you should.

There's one connection that most people ignore - the one with yourself.

Your systems mean nothing if no one feels connected to you. Your audience doesn’t want another ‘expert’ - they want a human who sees them.