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Jo Draper
Feb 244 min read
Creating a branding blueprint that stands the test of time
Your brand isn’t a logo - it’s a legacy. Avoid the fluff, break the rules, and build a brand that people feel before seeing it.

Jo Draper
Feb 202 min read
The one where Scruff refuses to eat from a bowl
Scruff won’t touch his dinner in a bowl, but put it in a plastic bag? He’s all in. Same food, different packaging. Branding works the same.

Jo Draper
Feb 174 min read
Finding your brand voice: speak like you, not a template
There’s a pandemic in online business, and it’s not another Canva folder named Final_Final_V3  (though, let’s be honest, we’ve all been...

Jo Draper
Feb 105 min read
The MAGIC of colour: choosing colours that align with your energy
When it comes to your brand, colour isn't just a design choice – it's your first handshake with your audience. It speaks before you do,...

Jo Draper
Feb 33 min read
Why your brand isn't a logo - and never was
Why your brand isn’t a logo | build a brand that connects

Jo Draper
Jan 274 min read
Your MAGIC is enough - own it, grow it, share it.
Your MAGIC is enough. Learn how to build confidence by owning your unique brilliance, taking bold steps, and celebrating your wins.

Jo Draper
Jan 33 min read
Declutter Like a Magician: The 2025 Clean Slate Ritual Using MAGIC Framework
Declutter your space, align your systems, and spark joy with the MAGIC framework. Create your clean slate for a magical 2025!

Jo Draper
Apr 4, 20235 min read
What on earth is The 'Not-So-Techy' Magic Club?
"Step inside and let's do this techy stuff together. Grab my magic wand (oops, I mean my hand) and let's do this!"
- Jo D

Jo Draper
Apr 12, 20224 min read
Are you really ready to 'level up' your holistic business?
What are the three areas you wish to develop, enhance, or grow in your business?
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