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The MAGIC Framework - simplify your business and let it sparkle ✨

Writer's picture: Jo DraperJo Draper

Does running your business ever feel like chasing a will-o'-the-wisp - beautiful but impossible to pin down? That's where the MAGIC Framework comes in. It's not just a system; it's a philosophy, a way of creating a business that is aligned, streamlined, and sprinkled with joy.


With MAGIC, we will be swapping stress for simplicity, we will be clearing out the clutter, and we will discover new ways to make your daily business tasks effective and enjoyable. 

Here's how to make the magic happen:


M: Master Your Magic


Every incredible journey starts with self-discovery. This step involves digging deep to define your goals, embrace your unique sparkle, and get crystal-clear on what you want to achieve.


Quick action


Set a timer for ten (10) minutes and reflect on these questions:


  • What does my DREAM business look like?

  • What is my one non-negotiable for the next quarter?


Visualise your answer as vividly as possible - write, sketch, or map it out. Being clear on who your person is means you will know who you are talking to. Your answers will guide you every step moving forward.


A: Align with Your Stars


Your stars are your DREAM clients (or the potential DREAM clients if you haven't met them yet!) - the people who get you, love what you do, and can't wait to work with you. 


This step focuses on connecting authentically and tailoring your systems and offerings to meet their needs.


Quick Action


Create or revisit your DREAM client persona (I like to name mine - I've got Jasmine as one of my VA personas). Ask yourself:


  • What do they value most?

  • How can I make working with me feel seamless and delightful?


Alignment is like charting a constellation—you want every touchpoint to shine with purpose and connection.


G: Gather the Magic Ingredients


Like any good spell, your business needs the right mix of (ingredients) tools, templates, and resources to work its magic


We need to prepare before we move forward. 


Quick Action


Audit your business tools and systems. 


Which ones simplify your life, and which ones feel like clutter? Prioritise tools that save time and spark creativity. For example:


  • Create a clear folder structure in Google Drive or Notion for streamlined workflows.

  • Canva templates that make content creation quick and visually stunning.


Think of it as building your magical toolkit - everything in its place, ready when needed.


I: Ignite the Magic


Here's where the magic truly comes to life. This step is about taking inspired action—implementing your systems, workflows, and tools to make your business run smoothly and sparkle brilliantly.


Quick Action


Choose one project or workflow to implement or refine today. Ideas include:


  • Setting up automated email sequences for client onboarding.

  • Creating a weekly task list in Trello or Notion to keep you on track.


Remember, it's not about perfection—it's about momentum. The spark grows brighter as you go.


C: Celebrate Your Sparkle


We often rush to the next goal without pausing to appreciate our progress. This step reminds you to reflect, celebrate, and share your wins—because every bit of progress deserves recognition.


Quick Action


At the end of your workweek, answer these two questions:


  • What's one thing I'm proud of achieving this week?

  • What's one lesson I've learned that will guide me moving forward?


Celebrate in a way that feels good—light a candle, share your win with your audience, or treat yourself to your favourite coffee. Joy fuels productivity, so don't skip this step.

A photo of Jo relaxing on a couch with a laptop on her knee. Jo is wearing jeans, a pink top and a denim jacket. Her photo also has fairy dust and hearts around a blue border.

The MAGIC Framework awaits


The refined MAGIC Framework is your roadmap to a business that feels effortless and extraordinary. By mastering your goals, aligning with your DREAM clients, and celebrating your sparkle, you'll build a business that's not just successful but genuinely magical.


Join the Magic List


Want a little more sparkle in your business? Get yourself on the Magic List - head to www.jodraper.au/magic-list to subscribe for exclusive tips, updates, and magical freebies.


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