Storytelling MAGIC - how to use your story to build connection

Let’s get this out of the way: You don’t need a dramatic backstory or a Hollywood plot twist to tell a powerful story.

You need honesty. You need self-awareness. You need you.

Because connection doesn’t come from perfection - it comes from resonance. From the moment someone hears your story and thinks: 

“That’s me. I’ve felt that too.”

If your business feels like it’s hitting a wall - no engagement, lukewarm leads, people ghosting after discovery calls — chances are you’ve got a storytelling gap.

That’s the gap we’re closing today - with storytelling that works.

Why storytelling is your secret business superpower

People don’t buy based on logic. They buy because something feels right. They see themselves in your story. They trust that you get it.

Here’s what storytelling does in business: 

✔ Turns strangers into loyal clients. 

✔ Builds trust faster than any sales page. 

✔ Makes your brand memorable - even if your niche isn’t. 

✔ Positions you as the reason your service stands out.

Let’s be honest - with a sea of Canva quotes and sales tactics out there, your story might be the only thing that sets you apart.

What makes a good story work? (it’s not what you think)

Spoiler: It’s not about being polished.

The best stories in business are:

Relatable - “I’ve been there.” 

Honest - no sugar-coating or shiny exaggeration. 

Anchored in emotion - fear, joy, anger, relief. 

Outcome-driven - they show a shift or change.

People aren’t looking for your perfect journey. They want the truth behind the transformation.

Think: 

“I didn’t have systems and my business was on fire.” → “Now I have workflows that give me my time back.”

That’s more powerful than any how-to tutorial.

Where to use storytelling in your business

This is where the Magic happens because stories don’t belong only on your About page.

Here’s where they should be showing up:

1. In your content

• Tell the story behind your offer.

• Share moments where you messed up - and what changed.

• Highlight client transformations (yes, that’s storytelling too).

2. In your branding

• Your values? Root them in a story.

• Your voice? Shaped by your lived experience.

• Your visuals? Inspired by what you love - not what the algorithm likes.

3. In discovery calls and emails

• Ditch the script. Tell them why you care. Why this matters to you.

• Share a quick personal moment that shows you understand.

4. In your offers

• Explain why you created it. What problem you faced that this solves.

• Make the transformation tangible by showing what it looked like for you (or a client).

The big storytelling myth: “I’m not interesting enough”

This belief is a business killer.

Here’s the truth: Your story doesn’t need to be dramatic. It needs to be true.

People don’t connect with your highlight reel. They connect with the mess. The learning. The human-ness of it all.

You started your business for a reason. You’ve helped clients shift. You’ve grown. That is the story.

How to find and tell your story (even if you feel stuck)

Feeling blank? Start here:

1. What moment changed how you do business?

2. What do you wish someone had told you when you started?

3. What have your clients thanked you for over and over?

4. What made you create your signature offer?

Now, choose one. Set a timer for ten minutes. Write it like you’re telling a friend. No editing. No overthinking.

That’s your story. That’s what your people need to hear.

Jo’s rule-breaking storytelling tips

✨ Don’t wait for the perfect version - tell it as it is. 

✨ Let people in on your thought process (not only the result). 

✨ Share wins but also the doubts you had along the way. 

✨ Use your voice - the way you speak. 

✨ Always link the story to the transformation you create.

You’re not writing a novel. You’re building trust.

What's next?

If you’re ready to make your content connect on a whole new level - it starts with knowing your story, owning your voice, and showing up with the real stuff.

That’s what my weekly email series were made for: 

✨ VA Magic Mirror - for VAs who want more confidence, clarity and content that feels like them. 

⚡ Manifestor Magic - for rule-breakers ready to turn their stories into business lessons. 

🎢 Disney Magic Meets Business - for creatives who love a metaphor and a moral.

$44 for a full year of weekly Magic. Ready when you are. → www.jodraper.au/my-goodies