When people hear the word "branding," they often think of logos, colours, and maybe a fancy font or two. Those are part of it, but they're not the whole story.
A logo doesn't make a brand any more than a wand makes a wizard. Your brand is about the Magic you create, the feelings you evoke, and the connections you build.
If you're stuck thinking branding is only about visuals, here's your permission to break the rules and create something that feels like you - sparkles, quirks, and all.
Branding is how you make people feel
Think of your favourite brands.
Chances are, what you remember most about them isn't their logo - how they made you feel.
Disney - pure Magic, endless possibilities, and a little nostalgia.
Nike - motivation to take on the world (or at least the gym).
That local café you love - comfort, community, and the smell of fresh coffee.
The same is true for your brand.
Whether someone reads your posts, browses your website, or chats with you, the feelings they leave with are your true brand.
Secret Spell
Write down three feelings you want people to associate with your brand.
Then, check your website, social media, and emails.
Do they match?
If not, there's your next spell to cast.
Your logo is the opening act
A logo is like the opening credits to your favourite movie - it sets the scene, but it's not the whole story. A brilliant logo can grab attention, but it won't keep it. What happens after people notice your logo is what matters.
Imagine walking into a gorgeous café with Pinterest-worthy décor. The coffee is cold, and the staff is grumpy. Would you go back? Probably not.
Now imagine a quirky little café with mismatched mugs and the best latte you've ever had, served with a smile. Suddenly, the logo seems much less important.
Secret Spell
Think of your logo as an invitation. What happens next - your customer's experience - is the real Magic.
Focus there, and you'll captivate your audience long after the first impression.
Perfectionism isn't relatable - connection is
The myth that branding must be polished and perfect to succeed is a myth to be busted, right?
Spoiler: It doesn't. People crave authenticity far more than perfection.
Think about it - how often do you connect with something because it felt real, human, even a little messy?
Perfectly curated brands can feel cold and unapproachable, like a museum where you're afraid to touch anything. Your audience doesn't want a museum - they want a Magical adventure.
Your brand voice is where this connection happens. Whether playful, bold or a little cheeky, your voice brings your brand to life and makes people feel like they're talking to a real human.
Secret Spell
Write your next Instagram caption like you are talking to your bestie. Don't overthink it - hit publish. Trust me, your audience will love it.
A Magical brand reflects your personality
Your brand is just an extension of you. It's your values, quirks, and vibe translated into a business.
If you're playful and sparkly, let that shine.
If you're bold and rebellious, show it off.
There's no such thing as a "one-size-fits-all" brand.
Trying to copy someone else's style will only feel forced and uncomfortable - like wearing shoes that are two sizes too small.
Secret Spell
Ask yourself, "What do I want people to know about me after interacting with my brand?"
Use that answer as your guide for everything you create.
Who said you have to follow the rules?
Branding "rules" are everywhere.
Use these colours, not those.
Stick to clean fonts.
Don't use glitter or humour or anything that might make you look "unprofessional."
These "rules" were made to be broken.
Want to use hot pink and sparkles in your branding? Go for it.
Want to include GIFs in your emails? Please do. I do.
The only rule that matters is that your brand should feel like you and resonate with your audience. Everything else is noise.
Secret Spell
Pick one "rule" you've followed because you thought you had to.
Break it this week.
Whether it's ditching a neutral colour palette or writing in your authentic voice, permit yourself to do it your way.
Your brand, your Magic
At the end of the day, your brand isn't a logo or a set of colours. It's a feeling, connection, and story only you can tell. Stop trying to fit into someone else's box and create a brand that feels Magical.
Here's your challenge
What's one thing you'll do this week to make your brand feel more like you?
Share your idea in the comments or send me a message.
I can't wait to hear your ideas.
If you're ready for more Jo Magic, I’d love you to join the Magic List. Hit the button to get yourself on there.
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