Clarity isn’t something you think your way into. It forms through space, small actions, and contact with what’s real.

This feels like a letter, but it’s really a reflection written with hindsight - about creating space, easing pressure, and what became possible once there was room again.

There’s a softer way to build your business - one that honours your creativity, your nervous system, your humour, and the part of you who’s doing her best. Meet Ellie, explore the Pretty Way, and discover why the scenic route often teaches you the most.

A London TV audience. Justin Timberlake. One moment that taught me everything I know about client experience and the feeling your business creates.