If every post tells people what you do but none show who you are, how will people get to know the person behind your business?

You don’t need to wait until your artwork, course or product is finished before talking about it. Sharing the story early gives people time to become interested in what you are creating.

Social media followers may not see everything you post. A website and email list give creative businesses another way to remain connected with their audience.

A popular post can attract plenty of attention without producing immediate sales. People may still need time and more of your stories before they are ready to buy.

You don't need a dramatic story to create meaningful business content. A black swan mum and her cygnets became the perfect example of how to turn one ordinary moment into a story using dots, threads, lessons and doorways.