If every post tells people what you do but none show who you are, how will people get to know the person behind your business?

One finished artwork can give you far more than one social media post. Look behind the image at the inspiration, motifs, decisions and difficulties to find five stories worth sharing.

After almost two weeks of trying to make the trees and water work in my January calendar illustration, the answer arrived at 3am: the cassowary didn't need them. Sometimes the solution is taking something away.

You don't need to finish another piece of art before you can post again. The decisions, difficulties and memories behind your latest artwork can give you plenty more stories to share.

You don't need a dramatic story to create meaningful business content. A black swan mum and her cygnets became the perfect example of how to turn one ordinary moment into a story using dots, threads, lessons and doorways.