Sometimes the problem in our business isn't that we need to create something new. After Paul went on an unexpected rescue mission to retrieve our resuscitation poster from the bottom of the pool, it got me thinking about the things we've already created that aren't where people can find them.

Yesterday’s wet iPad was only the beginning. The hidden wet drawer became a useful reminder to check the knock-on effects when something changes in your business.

My first Spoonflower commission was only 45 cents, but the sale meant far more than the money. Here’s why small beginnings matter and why creative business owners still need to ask people to buy.