Clarity isn’t something you think your way into. It forms through space, small actions, and contact with what’s real.

This feels like a letter, but it’s really a reflection written with hindsight - about creating space, easing pressure, and what became possible once there was room again.

The days between Christmas and New Year are strange. This is a calm, human approach to returning to your business rhythm without rushing, forcing momentum, or turning the in-between days into a productivity project.

Some weeks feel heavy for no clear reason. This post explores why that happens, what you might be carrying without realising, and how the Pretty Way offers a calmer, more human way to lighten the load.

There’s a softer way to build your business - one that honours your creativity, your nervous system, your humour, and the part of you who’s doing her best. Meet Ellie, explore the Pretty Way, and discover why the scenic route often teaches you the most.

She didn’t ask for a pitch. She asked to be heard. This is a call to every business owner who leads with empathy, not ego.

A London TV audience. Justin Timberlake. One moment that taught me everything I know about client experience and the feeling your business creates.