When everything online starts to sound the same, strategic storytelling becomes your edge. In the age of AI and storytelling bots, structure is easy to produce, but lived experience is not. Here’s why your real stories matter more than ever in business.

Creating for clients often feels easier than creating for yourself, even when the work is complex. This is not a flaw or a lack of discipline. It is what happens when your attention and creative energy are already being used elsewhere. This piece explores why personal work can feel heavier, and why support sometimes matters more than strategy.

Most people who think they have nothing to share are not boring. They are living too close to their own lives to see what is already there. When everything feels familiar, the moments with meaning often disappear first. This reflection looks at why ordinary weeks are rarely empty, and how noticing creates the distance needed for stories to emerge.

Clarity isn’t something you think your way into. It forms through space, small actions, and contact with what’s real.

This feels like a letter, but it’s really a reflection written with hindsight - about creating space, easing pressure, and what became possible once there was room again.

January has opinions. This is a calmer, more human way to begin without overwhelm, pressure, or needing clarity before you start.

The days between Christmas and New Year are strange. This is a calm, human approach to returning to your business rhythm without rushing, forcing momentum, or turning the in-between days into a productivity project.

There’s a softer way to build your business - one that honours your creativity, your nervous system, your humour, and the part of you who’s doing her best. Meet Ellie, explore the Pretty Way, and discover why the scenic route often teaches you the most.

Massive resource vaults don’t help you move forward - they keep you stuck. In this Pretty Way lesson, discover what real support looks like and why your brain needs a path, not a pile.